An adopted Laois business owner has claimed a national marketing award at a recent virtual ceremony.
Andrew Murphy, is the Director and Co-Founder of Coopman Search and Selection – a specialist financial services recruitment firm.
His company won the Small Business Marketing category in The Marketing Institute’s All Ireland Marketing Awards 2021.
Originally from Wrexham, Wales, Andrew now lives in Portarlington with wife Aileen and his two children, Oran and Quinn.
A keen golfer, Andrew is also member of Portarlington Golf Club.
Alongside Coopman Search and Selection in the Small Business Marketing category included finalists Epic – The Irish Emigration Museum, DASH Container Café, izest Marketing and The Institute of Child Education & Psychology.
The event was hosted by RTE’s Bryan Dobson and those in attendance also heard from Minister for Finance Paschal Donohue.
The award that Andrew’s business won recognises a business that has thought strategically about its competitive landscape, deployed effective marketing strategies and consequently achieved breakthroughs and profitable growth.
The winning presentation made by Coopman Search and Selection demonstrated the innovative tactics and channels used to establish brand recognition in the market and generate revenue in the face of Covid-19.
Commenting on the award win, Andrew said: “I founded Coopman Search and Selection in November 2019 with my business partner, Mark Fallon.
“With the onset of the pandemic just three months later and the impact it had on the employment market, we had to adjust our business strategy in the face of the unknown.
“We hired our first employee, a Marketing Manager, which is quite unusual for a recruitment firm and we positioned marketing as a central function within the company.
“We implemented a value-add marketing strategy in which we provided practical and useful content and resources for our network to support them in such uncertain times.
“We launched the Conversations With Coopman podcast, conducted and published market research on remote and flexible working in financial services, created guides for jobseekers, hosted events on topics of interest to our network, shared market insights reports with employers and more.
“As a result, we have increased our brand recognition in the market and developed strong relationships with excellent individuals and companies across the financial services industry.
“We are absolutely thrilled with this award as it is fitting with the approach we are taking as a business.”