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Laois GAA’s new sponsorship deal set to be worth ‘annual six-figure sum over five-year term’

O'Moore Park

Laois GAA’s new sponsorship deal with Laois Hire is set to be worth an ‘annual six-figure sum over a five-year term’.

Yesterday, Laois GAA confirmed that they would replace MW Hire as the county’s main sponsor. 

Laois Hire will now be place on a brand new jersey worn by the county teams while O’Moore Park will now be known as Laois Hire O’Moore Park.

Recent minutes of a Laois GAA management meeting say that a “contract has been prepared for annual six-figure sum for a five-year term”.

That would make for a considerable increase on the previous sponsorship arrangement.

MW Hire, owned by Mattie Walsh, had been Laois GAA sponsors since 2008, making them one of the longer-serving sponsors in the country.

They had been the main jersey sponsors from 2008 to 2019 when they also took on the naming rights of O’Moore Park.

The 2019 Laois GAA accounts showed that the deal with MW Hire was worth €70,000 per year.

That figure was revised downwards for 2020 and 2021 due to Covid to €45,000 and €40,000 respectively. Magni Group are to to continue on the back of the jersey.

Meanwhile, gate receipts for this year are set to “show exceptional profit”.

This is influenced by the change in financial year end, meaning that the latter stages of last year’s championship will be shown in the most recent accounts.

With the year end being September 30, this year’s finals won’t show until next year’s accounts.

Elsewhere the most recent county board meeting was told that intercounty team expenses for the year were approximately €625,000 with a split of €270,000 for football and €355,000 for hurling.

The combined figure compares to over €813,000 for 2019, the last pre-Covid year.

In 2020 it was over €511,000 and in 2021 it was just over €419,000.

SEE ALSO – Check out all our weekend Laois GAA coverage here

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Steven Miller is owner and managing editor of LaoisToday.ie. Husband of Emily, father of William, Lillian and John, he's happiest when he's telling stories